How does Moburst run CRO tests for app store pages?

We conduct structured A/B tests of different creative variations, analyze user behavior, and use data insights to identify which designs and messages drive higher install rates.

What types of apps benefit from CRO?

Any app looking to maximize the return on its existing visibility benefits from CRO, especially those in competitive categories where higher CVR directly impacts ranking and growth.

What’s the typical CRO process at Moburst?

We start by analyzing current creative performance and performing an extensive competitors analysis, to develop hypotheses for improvement, design new variations, run A/B tests on iOS and Android, and implement the winning assets across your store pages.

How do you measure CRO success?

Success is measured by uplift in conversion rates (CVR) on app store pages, increased installs from the same traffic levels, and long-term growth in organic performance.

What is Web Conversion Rate Optimization (CRO)?

Web CRO is the process of improving website and landing page experiences to increase the percentage of visitors who take key actions, such as sign-ups, purchases, or demo requests.

How does Moburst approach Web CRO?

We use data-driven insights, A/B and multivariate testing, heatmaps, and user behavior analysis to identify friction points and optimize page elements for higher conversions.

What areas of a website are typically optimized in CRO?

We focus on landing page design, CTAs, navigation, content hierarchy, messaging, and checkout or form flows to reduce drop-offs and maximize conversion rates.

What types of businesses benefit most from Web CRO?

Any business with a digital presence can benefit, especially e-commerce, SaaS, and companies where small improvements in conversion rates lead to significant revenue growth.

How do you measure the success of Web CRO?

We track improvements in key metrics such as conversion rate, revenue per visitor, reduced bounce rates, and overall ROI from traffic sources.

Home / Digital Marketing Services / Organic Awareness / CRO

Organic Awarness

Conversion Rate Optimization (CRO)

Increase conversion rates and see optimal results

You’ve worked hard to attract your ideal user – including with paid ads – but with subpar conversion rates, all your efforts are wasted. Conversely, a high conversion rate can turbocharge your key metrics, as you literally multiply your gains. Ready for lower acquisition costs and way higher ROI? CRO is the key, and we’ve developed the blueprint to CRO success.

I WANT TO GROW

Shorten the user journey

No matter where your user is in their journey towards conversion, they can – and should – be converted quicker. The “optimization” term in “CRO” means exactly that: your user journey should always be getting shorter, and more effective. This is achieved with a strategic, robust CRO strategy. Whether on web or mobile, effective conversion rate optimization is part science, part art.

Stop wasting precious resources

Let’s take a typical user journey. Your potential user sees an awesome ad for your app, product, or service – an ad that you’ve spent a lot of time, money, and other resources to create and target effectively. The user clicks the ad, and gets to a landing page. This could be a web page, for example, or an app store landing page. Only, this landing page isn’t able to convince the user to take the next step, and they look elsewhere (maybe even to your direct competition.) This means you just paid for a user to go to your fiercest competitor! Effective CRO will ensure that this does not happen, ever.

Effective CRO Strategy

Mobile CRO

Mobile CRO is about testing different screenshot types, icons, videos, other creative assets, texts, colors, and more – to scientifically determine what the best combinations are to drive conversions, and continually iterating and optimizing.

CRO with iOS 15

iOS 15 presents new CRO opportunities, as well as pitfalls for those who don’t understand how to work within its parameters. Moburst will help you to ensure you take full advantage of the opportunities on offer, including multiple new features that can be used to further boost your CRO. With iOS 15 you can optimize with:

Custom Product Pages (CPP): The ultimate goal is to create a specific landing page and creative for different audiences, which in turn, improves conversions. Moburst creates as many as 35 product pages, each with a unique link, monitors, analyzes, and of course, optimizes. This is especially important for media traffic, as segmented audiences can be sent to specifically tailored app pages.

Product Page Optimization (PPO): Apple’s new native A/B test platform lets you test up to three additional elements – so for creative app assets it can be the icon, screenshots, and preview videos – and see which set of creatives is converting best.

In-App Events (IAE): Not to be confused with in-app actions, in-app events are timely events within apps and games – such as game competitions, movie premieres, and live-streamed experiences. IAEs appear before the screenshots for returning users, improving engagement and retention. They also appear in different placements around the App Store, improving organic visibility.

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Growing together is so much faster!

Web CRO

When it comes to web-based CRO, each element on a web page can be tested and optimized to drive maximum conversion results. In CRO, focus is key!
You want to make sure to focus on what will make the most impact and not just revising each element on the page.

This process is continuous, as conversion performance can always be improved. Moburst uses the most advanced tools in the industry to continually test and improve every facet of a website, in order to attain maximum conversion rates.

Benefits

Lower customer acquisition costs

Maximize ROI

More revenue per user

Better use of existing budget

Reduce wastage and overspending

Discover opportunities for growth

Emdee – telemedicine app

The marvels of modern medical technology or the comfort of a familiar face? We tested both approaches to see which screenshot concept resonated better with users of telemedicine app, Emdee.

Food network – streaming app

Who says there’s no accounting for taste? It was a showdown of mouthwatering imagery versus the channel’s most recognizable programs in this screenshot test for Discovery’s Food Network app.

TLC – streaming app

A great screenshot gallery is all a matter of perspective. Not surprisingly, that’s what we set out to determine in this portrait versus landscape orientation test for Discovery’s TLC app.

The Chosen – jesus story show streaming app

We put screenshot galleries featuring both streaming services and biblical themes head-to-head to see which would deliver the most results for Christian entertainment app, The Chosen.

Audible – audiobooks and podcasts

Learning whether its streaming services or vast collection of stories was the bigger driver of downloads was the focus of this screenshot test for online audiobook provider, Audible.

No see you – mobile security app

We set out ot unlock the secret behind the bigger driver of downloads, pitting real-life photography against vibrant illustrations in this screenshot test for privacy vault app, NoSeeYou.

Peasy – toll payment app

Understanding whether relatable real-life imagery or brand-driven illustrations fuels more downloads was just one of the many screenshot tests we ran for online toll road payment app, Peasy.

Travel fairy – traveling itinerari AI app

Showing an app in action or displaying the ease in which it works? These were two of the concepts we tested to find out which generated more installs for AI-powered travel planning app, Travel Fairy.

True a social group chatting app

Spotlighting its key features versus imagery of relatable real people were the primary variables in this screenshot test for group chatting app, True.

Abide – christian meditation app

Its therapeutic benefits versus the spiritual gains to be had, were compared to determine the bigger motivation to download in this screenshot test for bible-based meditation app, Abide.

Golf slam – golf game

Signature gameplay aspects, such as unique avatars and irreverent courses, squared off to determine the bigger driver of downloads in this screenshot test for mobile golf gaming app, Golf Slam.

Nimblerx – ordering prescription medication to your home

A comparison of playful illustrated imagery against photography of real people, was used to uncover the bigger catalyst for downloads in this screenshot test for online prescription delivery service, NimbleRx.

Artbet – auction trivia

A contrast of cheerful gradients inspired by the brand’s color palette matched up against photography of real-life luxury items, provided the canvas for this screenshot test for mobile auction trivia game, ArtBet.

Fetch – shopping rewards app

Real world photography or fun illustrations? These were the key factors we measured when determining which screenshots ring up more downloads for shopping rewards app, Fetch.

GridRewards – saving electricity

Sometimes a small difference can have a big impact on app downloads. This was the rationale behind our choice of subtle, contrasting nuances, in our screenshot test for energy saving and rewards app, GridRewards.

Fetch

Business as usual with shots of UI and simple captions, or a fun and playful tone? That’s exactly what we set out to uncover in this app preview video test for shopping rewards app, Fetch.

TLC

Sometimes ASO success comes down to how one choose to see things, which is why we decided to experiment with landscape versus portrait orientations in an app preview video test for Discovery’s TLC app.

say

Go with the user flow, or spotlight core features and functionality? Which would be more influential in generating more downloads? These were the questions we asked ourselves before running this app preview video test for social networking app, Say.

The Chosen

Experimenting with unique icon designs for the streaming series, The Chosen, including show characters, abstract patterns, or inspirational imagery.

emdee

Conducting a battery of tests, from a minimal logo-centric icon design, to the brand’s own take on light mode and dark modes, for telemedicine app, Emdee.

Hoops

Seeing which way the ball bounces for HOOPS with an icon test themed around its technology, its distinct logo, and a focus on its subject matter.

shopkick

Testing the effectiveness of seasonal references to winter on an icon’s design, including a nod to holiday gift giving, for shopping rewards app, Shopkick.