Leading Mobile & Digital Organic Marketing Services| Moburst

App Marketing in 2025: A Guide for Startups & Corporations

Jessica Abbadia 01 May 2026

App Organic Marketing Strategies Compared: Which One Actually Drives Installs in 2026?

App organic marketing is the practice of growing app installs and engagement without paying for ads. It includes App Store Optimization (ASO), content marketing, social media, influencer partnerships, community building, referrals, and AI search visibility. The strategies that work best in 2026 are the ones that compound, build trust, and survive privacy changes. Every agency […]

Orad Eldar 07 April 2026

8 App Design Trends for 2026: What’s Defining the Next Era of Digital Experiences

ASO Creative Mobile Marketing

In a market overflowing with apps, ads, and endless scrolling, design has become one of the strongest competitive advantages a brand can claim. For app design in 2026, beautiful design communicates value instantly and helps build brand trust. As a mobile marketing agency working daily with fast-scaling apps and global brands, Moburst tracks how design […]

Jessica Abbadia 14 January 2026

The Value of SEO in 2026 and Beyond

Digital Marketing SEO

With 1.4 billion websites online and thousands more launching every hour, SEO remains essential for standing out. Discover how it drives traffic, builds brand authority, and delivers long-term value for your business.

Content Strategies for SEO and AI Search in 2026

Lior Eldan 30 December 2025

Content Strategies That Optimize for AI Search in 2026

AEO / GEO / AI SEO Digital Marketing Marketing Strategy SEO

Search behavior has changed, but the fundamentals of effective content haven’t. People still respond best to clarity, credibility, and relevance. Research shows that human-generated content outperforms AI-generated content in fostering authenticity and emotional connection. As search evolves, effective content strategies for SEO, Answer Engine Optimization (AEO), and AI search must combine both human judgment and AI […]

Lior Eldan 24 December 2025

Mobile App A/B Testing Guidelines in 2026

ASO Mobile Marketing

As both Apple’s App Store and the Google Play Store have grown, it has become increasingly important to stand out and ensure you are doing everything within your power to maximize your engagement opportunities in both stores. A great way to do so is through conducting mobile app A/B testing. It ensures that you’re constantly […]

Jessica Abbadia 22 December 2025

App Store Ranking Factors – The Definitive Guide to Mastering the Algorithm in 2026

ASO

In 2026, app store rankings are less about “who can stuff the best keywords” and more about who proves, at scale, that real users want the app, enjoy it, and keep it installed. Apple and Google still don’t 공개 the full recipe, but their documentation and years of observable ASO outcomes make one thing clear: […]

Noa Amit 18 December 2025

PPC Strategy for 2026: How AI Search and AI Overviews Are Changing Paid Search

AEO / GEO / AI SEO Digital Marketing General Marketing Strategy SEO

The search landscape is undergoing its most dramatic transformation since Google first introduced paid ads over two decades ago. In 2026, AI Overviews, conversational search interfaces, and zero-click outcomes are fundamentally changing how users discover information and make purchasing decisions, and this, in turn, changes how you manage your pay-per-click (PPC) campaigns. This article will […]

How To Increase App Store Rankings in 2026

Lior Eldan 03 December 2025

How To Increase App Store Rankings in 2026

ASO Mobile Marketing

Most of an app’s traffic and growth still comes down to how discoverable it is inside the stores, but the “how” has evolved fast. In 2026, ranking is no longer just about keyword fields and installs. Both Apple and Google are increasingly rewarding relevance + conversion + sustained quality, and they now have more signals […]

Jessica Abbadia 27 November 2025

5 Reasons Why You Should be A/B Testing Your App Store Creatives in 2026

ASO Creative Mobile Marketing

A/B testing is a critical marketing tool, yet many marketers and brands overlook this valuable technique when it comes to their app store creatives. A/ B testing your app store creatives is a smart way to optimize your app listing and ensure that you’re putting your best foot forward in the app stores. It allows […]

Lital Castel 07 October 2025

Your App Launch Strategy Guide for 2026 & Beyond

ASO Marketing Strategy Mobile Marketing Product Marketing

With 57,000+ apps released monthly on the App Store alone, getting noticed takes more than a good product. This guide covers everything you need for a high-impact rollout—from pre-launch research and persona mapping to ASO, conversion tactics, paid media, and post-launch retention. Learn how to build buzz, boost visibility, and drive long-term growth.

SE Ranking 20 September 2025

The Ultimate Search Engine Optimization (SEO) Checklist for 2026 & Beyond

Digital Marketing SEO

Learn how to optimize for AI-powered search, align with user intent, and nail the technical fundamentals that drive visibility and rankings.

Jessica Abbadia 10 September 2025

What is Cannibalization in ASO and How to Accurately Measure it

ASO Mobile Marketing

Mobile app stores like Google Play and Apple App Store are highly competitive environments where millions of apps are vying for users’ attention. In order to stand out in this crowded space, mobile app developers and marketers need to invest in App Store Optimization (ASO), a crucial process that aims to improve app visibility and […]

App Store Optimization (ASO) - The Complete Guide for 2025

Lior Eldan 21 August 2025

App Store Optimization (ASO) – The Complete Guide for 2026 [+ Free Checklist]

ASO Mobile Marketing

Getting your app noticed in the (extremely) vast sea of available apps is no easy feat. As of today, there are 2.61 million apps available on the Google Play Store and over 2,2 million on the App Store. That’s a lot of competition. But being #1 in app store search results isn’t just about visibility; […]

Lior Eldan 26 June 2025

App Localization and Internationalization – A Step-by-Step Guide

ASO Mobile Marketing

Bridging cultural divides and breaking down language barriers are no longer just lofty ideals; they are crucial strategies for app growth. Dive into the concept of app localization and internationalization and explore how you can harness these strategies to propel your app to the top charts, enhance user engagement, and boost revenue.

Gilad Bechar 12 May 2025

App Marketing in 2026: A Guide for Startups & Corporations

ASO Media Buying Mobile Marketing

With over six million apps in the app stores, establishing an app marketing strategy for 2026 is a must for any newly added app. Users churn through apps really fast and increasing app store ranking is a process that takes time. Without a dedicated marketing campaign, the chances of growing your userbase are unfortunately close to none. As […]

Top App Store Optimization (ASO) Agencies

Jessica Abbadia 31 March 2025

Top App Store Optimization (ASO) Agencies to Hire in 2026

ASO Mobile Marketing

To truly succeed in today’s competitive app marketplaces, App Store Optimization (ASO) is not just a strategy; it’s a necessity. With over 65% of app store downloads beginning with a simple keyword search, the impact of effective ASO cannot be overstated. More than half (51%) of App Store keywords are generic, presenting a significant opportunity […]

Gendered Marketing in the World of Apps: How Companies Segment Their Audiences

Asaf Vicci 17 February 2025

Gendered Marketing in the World of Apps: How Companies Segment Their Audiences

ASO Creative Mobile Marketing

Gendered marketing has been ingrained in culture for as long as we can remember—blue for boys, pink for girls, and everything in between. From clothing ads and celebrity endorsements to influencer campaigns, marketing strategies have long tailored their messaging based on gendered assumptions. But what about the App Stores? While audience segmentation is often considered […]

Asaf Vicci 20 January 2025

The Celebrity Effect on App Store Optimization & Search Trends

ASO Mobile Marketing

In today’s world, it’s no surprise that celebrities hold a lot of search power. In 2025, global interest in celebrities remains as significant as ever, with certain figures attracting substantial attention depending on their virality. Taylor Swift emerged as the most Googled person (according to Google Trends and Glimpse), garnering approximately 10.75 million searches in […]

How to Optimize App Store Keywords for Better Rankings

Lior Eldan 27 August 2024

How to Optimize App Store Keywords for Better Rankings

ASO Mobile Marketing

Imagine this: Your app has caught a user’s eye while they’re browsing the App Store. But out of the thousands who see it, only 3.9% will actually tap that install button. On Google’s Play Store, it’s common for apps to struggle with similarly low conversion rates. These numbers reveal a stark reality—visibility alone isn’t enough. […]

WWDC24 Key Updates for App Marketers and Developers

Lital Castel 20 June 2024

WWDC24: Key Highlights & Insights for App Marketers and Developers

ASO Industry News

Apple’s WWDC24 was a landmark event that brought many exciting updates to the company’s platforms, products, and services. From the highly anticipated Apple Intelligence to iOS 18 and new marketing features in App Store Connect, we’re diving into everything app marketers and developers need to know to stay ahead of the game and maximize results—along […]

Google Search Generative Experience Guide

Hofit Mallachy 23 May 2024

Mastering Google’s AI Overviews: A Guide to SEO & Content in the Age of AI-Driven Search

Digital Marketing Industry News SEO

Google’s AI Overviews, previously known as Search Generative Experience (SGE) will redefine SEO and content creation as we know it. By integrating advanced AI, these overviews will change search results by prioritizing AI-generated snippets that compile information from multiple sources into a comprehensive answer. This shift is not just a technical development—it’s a complete overhaul […]

Jessica Abbadia 23 May 2024

The Complete Guide to Google Play Console for App Marketers

ASO Mobile Marketing

Whether you’re an app marketer, owner, or developer, you know that getting your app onto the Google Play Store is only half the battle. You also need to ensure it’s optimized for search and visibility, effectively marketed to your target audience and delivers vital performance metrics to keep users engaged and coming back. Learn everything you need to know about the Google Play Console in this comprehensive guide.

Gilad Bechar 02 May 2024

4 Simple Strategies to Improve Your App Retention Rate

ASO Media Buying Mobile Marketing

With nearly 9 million mobile apps flooding the market, and the vast majority being available for free—it’s no surprise that the app landscape is more crowded and competitive than ever. Every day, thousands of new apps make their way into the app stores, pushing retention rates lower and making it incredibly easy for users to […]

Moburst's Monthly Mobile Marketing News Roundup

Lital Castel

Jessica Abbadia 28 March 2024

Moburst’s Monthly Mobile Marketing Roundup #13

ASO Industry News Mobile Marketing

Welcome back to the 13th edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’ll delve into the latest updates on the potential TikTok ban in the US, Meta’s new AI-powered ad tools, the official date announcements and information on Google I/O and WWDC24, and much more. Let’s dive right in. Mobile Marketing News TikTok […]

Lital Castel 27 March 2024

Top 15 Ways to Increase Mobile App Downloads

ASO Media Buying Mobile Marketing Social Media Marketing

In 2024, the quest for app visibility and downloads has become more challenging and nuanced than ever. With an average of 1,609 apps released on the Google Play Store and 1,085 on Apple’s App Store daily, and annual downloads reaching a staggering 148.2 billion, standing out requires more than just a good idea—it demands a […]

Lital Castel

Jessica Abbadia 29 February 2024

Moburst’s Monthly Mobile Marketing Roundup #12

ASO Industry News Mobile Marketing

Welcome back to the 12th edition of Moburst’s Monthly Mobile Marketing Roundup! This month, we’ll cover the latest mobile marketing news and updates for February 2024, including Google’s AI-powered Search Ads, Meta’s enhanced video ads insights, Apple’s latest App Store Connect updates, and much more. Let’s dive right in. Mobile Marketing News Meta Introduces ‘Engaged-View’ […]

Lital Castel

Nadav Pesti 01 February 2024

Moburst’s Monthly Mobile Marketing Roundup #11

ASO Industry News Mobile Marketing

Discover the latest in mobile marketing for January 2024. Stay ahead with industry insights, trends, new features, and updates.

Jessica Abbadia 25 January 2024

The Complete Guide to iOS App Marketing

ASO Mobile Marketing

Want to take your iOS app marketing strategy to the next level? This comprehensive guide will walk you through the ins and outs of leveraging app store optimization, user ratings and reviews, and CRO (conversion rate optimization) techniques for app success.

Sarai Oppenheimer

Lital Castel

Nadav Pesti 27 December 2023

Moburst’s Monthly Mobile Marketing Roundup #10

ASO Industry News Mobile Marketing

Discover the latest in mobile marketing for December 2023. Stay ahead with industry insights, trends, new features, and updates. Don’t miss out!

Lital Castel 27 December 2023

9 Steps to Crafting a Winning App Marketing Plan

ASO Mobile Marketing

Master the 2024 mobile market with our step-by-step app marketing plan, designed to elevate visibility and ensure sustained user engagement.

Jessica Abbadia 26 December 2023

App Store Optimization Case Studies to Inspire You in 2026

ASO Mobile Marketing

Explore the best app store optimization (ASO) case studies to inspire your strategy in 2024.

Sarai Oppenheimer

Lital Castel

Nadav Pesti 30 November 2023

Moburst’s Monthly Mobile Marketing Roundup #9

ASO Industry News Mobile Marketing

Discover the latest in mobile marketing for November 2023. Stay ahead with industry insights, trends, new features, and updates. Don’t miss out!

Team Moburst 20 November 2023

Android App Marketing – How Should You Promote Your App on Google Play?

ASO Mobile Marketing

Get insights on promoting your app on Google Play, crafting the best Android app marketing strategy & more.

Lior Eldan 20 November 2023

Choosing the Ideal Mobile User Acquisition Agency: 2026 Guide

ASO Media Buying Mobile Marketing

Learn how to choose the best mobile user acquisition agency for your app and KPIs.

Monthly Mobile Marketing News - October 2023

Sarai Oppenheimer

Nadav Pesti

Lital Castel 05 November 2023

Moburst’s Monthly Mobile Marketing Roundup #8

ASO Industry News Mobile Marketing

Discover the latest in mobile marketing for October 2023. Stay ahead with industry insights, trends, new features, and updates. Don’t miss out!

Sarai Oppenheimer

Nadav Pesti 27 September 2023

Moburst’s Monthly Mobile Marketing Roundup #7

ASO Industry News Mobile Marketing

Discover the latest in mobile marketing for September 2023. Stay ahead of the game with industry insights, trends, new features, and updates.

App Store Preview Videos Do's and Don'ts

Ian Griggs 30 August 2023

App Store Preview Videos – Do’s and Don’ts

ASO Creative Mobile Marketing

App store preview videos have the power to bring your app to life and greatly impact your ASO. Learn how to optimize them for long-term app success.

Moburst's Monthly Mobile Marketing Roundup august

Sarai Oppenheimer

Lital Castel 28 August 2023

Moburst’s Monthly Mobile Marketing Roundup #6

ASO Industry News Mobile Marketing

Discover the latest in mobile marketing for August 2023. Stay ahead of the game with industry insights, trends, new features, and updates.

The-Symbiotic-Relationship-Between-Product-and-ASO

Jessica Abbadia 08 August 2023

The Symbiotic Relationship Between Product and App Store Optimization (ASO)

ASO Mobile Marketing Product Marketing

Discovering success in the competitive world of mobile apps relies on getting noticed by users. App Store Optimization (ASO) is a crucial factor in increasing an app’s visibility and organic downloads. However, the effectiveness of ASO is directly linked to the quality and appeal of the app itself. This symbiotic relationship between the product and ASO empowers and influences one another to achieve optimal results.

How to Integrated Google Analytics 4 with Google Search Console

Lior shapira 06 August 2023

How to Connect Google Search Console (GSC) to Google Analytics 4 (GA4)

CRO & Analytics Digital Marketing SEO

A step-by-step guide on integrating Google Analytics 4 and Google Search Console, and some insights you can get from that integration.

Moburst’s Monthly Mobile Marketing Roundup | July 2023

Sarai Oppenheimer 27 July 2023

Moburst’s Monthly Mobile Marketing Roundup #5

ASO Industry News Mobile Marketing

Welcome back to our monthly mobile marketing news roundup, where we give you insights into the latest ASO (App Store Optimization), developers, and MMPs (Mobile Measurement Partners) news & updates for the current month. In this edition, we’ll dive into Google’s updated privacy policy, Apple’s PPO changes, the exciting news about Meta’s SKAN 4.0 support, […]

Moburst’s Monthly Mobile Marketing Roundup | June 2023

Sarai Oppenheimer 29 June 2023

Moburst’s Monthly Mobile Marketing Roundup #4

ASO Industry News Mobile Marketing

Welcome back to our monthly mobile marketing news roundup, where we give you insights into the latest ASO (App Store Optimization), developers, and MMPs (Mobile Measurement Partners) updates for the current month. In this edition, we’ll cover everything you need to know from Apple’s WWDC23, delve into some quality-of-life improvements to Google’s App Campaigns, and […]

Jessica Abbadia 20 June 2023

How to Choose the Perfect App Category for iOS and Android

ASO Mobile Marketing

When it comes to optimizing your app’s visibility and discoverability in the crowded app stores, choosing the right category plays a crucial role in your App Store Optimization (ASO) strategy. The category you select for your app on both iOS and Android platforms can significantly impact its exposure to potential users and ultimately determine its success. This article will explore the importance of selecting the ideal app category on iOS and Android, how to do it, and the existing categories on each app store.

Sarai Oppenheimer 08 June 2023

Mastering Apple’s Peer Group Benchmarks: The Ultimate Guide

ASO Mobile Marketing

Are you curious about how your app stacks up against the competition? Apple’s Peer Group Benchmarks is the answer! Understanding peer group benchmarks is essential for any brand that wants to keep up with its competition and stay ahead of the curve. Using peer group benchmarks, you can compare your performance against other apps in […]

Hagar Hoch 04 June 2023

App Store Screenshots – Guide & Best Practices

ASO Creative Mobile Marketing

Originally Published on July 2021, Updated on June 2023 When browsing through app stores, users decide whether to keep exploring, download the app, or leave within the first 3-6 seconds. That’s why it’s crucial to have visually compelling screenshots that encourage conversions. App store screenshots are an essential marketing asset that showcases your app’s purpose […]

Lital Castel 05 May 2023

The Ultimate Guide to Mobile Game Marketing

ASO Mobile Marketing

Originally published on January 26th, 2022, and updated on May 5th, 2023. Did you know that the vast majority of money spent on mobile app stores is spent on games? With over 5.22 billion unique mobile phone users worldwide and over 5 million apps to compete with, it comes as no surprise that mobile games […]

Lital Castel 04 May 2023

The Top 6 ASO Myths and What You Should Know Instead

ASO

Are you looking to optimize your app store presence? App Store Optimization (ASO) is essential to any successful mobile app marketing strategy. With over 5 million apps available to download in the Apple App Store and Google Play Store combined, it’s more important than ever to stand out from the crowd. But how can you […]

Sarai Oppenheimer 27 April 2023

In-App Events 101: The Complete Guide to Driving User Loyalty

ASO Mobile Marketing

In a world with millions of apps available, users are constantly looking for exciting experiences that offer them something valuable. As the mobile app market continues to grow at a rapid pace, it’s more important than ever for businesses to find ways to differentiate themselves and keep users engaged on their journey. One powerful tool […]

Maximizing the Potential of Ratings and Customer Reviews for Mobile Apps

Jessica Abbadia 17 April 2023

Maximizing the Potential of Ratings and Customer Reviews for Mobile Apps

ASO Mobile Marketing

Mobile app success depends heavily on user experience, with ratings and reviews playing a pivotal role in shaping public perception. In fact, users rely heavily on these metrics to gauge the worth of downloading and using an app. With ASO (App Store Optimization) now recognized as a critical facet of app development, ratings and reviews […]

Lior shapira 17 April 2023

AI Content: Best Practices to Win the SERP

Digital Marketing SEO

As time passes, AI’s role in content creation is increasing. Tools such as Jasper.ai, ChatGPT, and more are creating AI-generated content that can captivate your audience. As a result, it is becoming increasingly beneficial to integrate AI into your organic marketing strategy to produce high-quality content that resonates with your target audience. However, many content […]

Nadav Pesti 04 April 2023

The Complete Guide to SKAdNetwork 4.0: Everything You Need to Know

ASO Mobile Marketing

Are you looking to get the most out of mobile performance advertising? If so, then SKAdNetwork is particularly relevant. Apple’s latest SKAdNetwork update, SKAdNetwork 4.0, was released in October 2022 – much to the surprise of the industry, who expected it to come at the end of the year. In this article, we’ll provide an in-depth […]

Moburst’s Monthly Mobile Marketing Roundup | March 2023

Sarai Oppenheimer 29 March 2023

Moburst’s Monthly Mobile Marketing Roundup #1

ASO Industry News Mobile Marketing

Staying current with the latest updates in the Mobile Marketing industry is essential for anyone who wants to stay ahead of market trends and gain an advantage over competitors. From new features and changes in regulations to tips on how to effectively promote your apps and stand out from the digital crowd – there are […]

Jessica Abbadia 26 March 2023

Is ChatGPT the Ultimate Game Changer for ASO?

ASO

App Store Optimization (ASO) is a key process in app marketing, wherein marketers use various techniques to increase the visibility and ranking of their apps on app stores like Apple’s App Store and Google Play. This process is quite time-consuming and necessitates a great deal of testing and experimenting to identify the optimal combination of […]

Lital Castel 20 March 2023

Google Play Store Ranking Factors Explained: How to Boost Your App’s Visibility

ASO

If you’re an app owner, you probably already know visibility is the key to success. The higher your app appears in the Google Play store, the more chances people have of finding and downloading it. In this blog post, we’ll explain the ins and outs of the Google Play store search algorithm so that you […]

Hagar Seri 07 March 2023

ASO News – Google Play Console’s Surprising New Update

ASO Industry News

Did you spot something unexpected in your recent Play Console Store Listing Acquisitions Report or conversion analysis? We’re here to tell you it’s not a mistake but rather a surprising new update. Keep reading to learn how these changes can affect your app’s visibility & acquisition reports. Acquisition reports are essential tools for ASO marketers […]

Team Moburst 20 February 2023

How to Plan an App Store Optimization Strategy

ASO Marketing Strategy Mobile Marketing

The app stores are crowded places. With over six million apps available, it’s more important than ever to have an app store optimization (ASO) strategy in place. It’s the key to getting more downloads and achieving success in the app marketplace. ASO helps ensure that your app ranks higher in search results, so potential users […]

Team Moburst 30 January 2023

A Guide to App Store Optimization Terminology

ASO Mobile Marketing

Are you a mobile app developer or marketer? Do you want to know more about App Store Optimization (ASO)? If yes, you’ve come to the right place. In this blog post, we’ll discuss what ASO means and the various terms related to App Store Optimization with a comprehensive ASO glossary. What Does ASO Mean? ASO […]

Team Moburst 04 January 2023

iOS 16.1 Updates & Features in 2023

ASO Industry News Mobile Marketing

iOS 16 came to us in September after months of waiting for an Apple update. Shortly after, in October, iOS 16.1 was released. This is the most up to date version. According to Apple, “iOS 16 enhances [the] iPhone with all-new personalisation features, deeper intelligence, and seamless ways to communicate and share.” Throughout this article, […]

Lior Eldan 14 November 2022

Best ASO Tools – Data Comparison

ASO Mobile Marketing

This article was first published in Feb 2016 and has been updated in November 2022. In this article, we’ll be discussing the best ASO tools out there. Which app store optimization tools can you actually trust? Getting your company’s app noticed in the market place is the most important step in generating revenue. In order […]

Nir Lewinsohn 26 September 2022

Mobile App Development – How to Build An App

App Development ASO Product Marketing

So, you are interested in app development and want to learn how to create a mobile app? Mobile is the go-to platform for consumers right now, with over 60% of all internet traffic coming from a mobile device. The growth and market penetration of mobile devices are so big that even Google changed entirely […]

Team Moburst 28 January 2022

Which Apps are Most Trending?

ASO Mobile Marketing

The mobile marketing industry is no different to any other when it comes to the rise and fall of trends. There are app trends just like there are fashion and food trends. Getting your app featured in the Trending categories in the app stores is a great way to boost your ASO and downloads. […]

Hagar Seri 30 December 2021

What is Conversion Rate Optimization (CRO)?

ASO CRO & Analytics Mobile Marketing

Conversion rate optimization is a type of marketing that, you guessed it, revolves entirely around optimizing your conversion rate. We may have just stated the obvious, but there’s a lot more to it that we’ll dive into below. CRO marketing is hugely important for businesses to focus on given that conversion rate is one […]

Hofit Mallachy 17 October 2021

ASO vs SEO – Which is Better for Your Business?

ASO Digital Marketing Mobile Marketing SEO

Is ASO just mobile SEO? Or is it different? Does an app need an ASO strategy and an SEO strategy? Can you use the same strategy for both? These are all common questions on the topic of ASO and SEO because, on the surface, the two seem so similar. They share similar names, their […]

Jesse Bogner 20 September 2021

Google Play 2021 Policy Changes – ASO Guidelines

ASO Industry News

In the coming months the Google Play Store is set to make significant changes to its rules. In light of this, app marketers will have to significantly revamp their Play Store screenshots, as well as their best practices for App Store Optimization. The changes set to hit this year will affect everything from metadata, […]

AppTweak 06 August 2021

How to Optimize Your App Keywords

ASO Mobile Marketing

In this blog, AppTweak, leading ASO tool for apps and games driven by data science, explains all about keyword optimization on the App Store and on Google Play. Read on to learn about App Store Optimization, the importance of keyword optimization in increasing your app’s visibility and driving downloads, and AppTweak’s 4-step process to effective […]

Team Moburst 18 July 2021

What is Google Play Explore – Case Study

ASO Mobile Marketing

If you’re familiar with ASO then you’re probably familiar with the mystery black box that is Google Play Explore. Unlike Search Traffic, Explore Traffic includes all visitors who reached an app listing through exploring the Google Play Store. There’s no direct search involved, meaning no direct user intent. You may be wondering why this […]

Jesse Bogner 20 June 2021

In-App Purchases vs Subscription Models

ASO Mobile Marketing

Back in 2008, the App Store first launched with only 500 apps. Fast forward a little over a decade and 2.22 million apps are now available for users to choose from. Each day almost 1,500 new apps are added, so finding new ways to heighten your presence has never been more important and never more […]

Orad Eldar 30 May 2021

Conducting an Effective Competitive Analysis

ASO Media Buying Mobile Marketing

This post was first published 12/08/20, and was updated on 05/30/21. As Steve Jobs was known to say “good artists borrow, great artists steal.” Certainly not to be taken literally, a tremendous amount of value can be gleaned from embracing the successes (and failures) of your competition. Investing in app competitor analysis can pay dividends […]

Team Moburst 12 May 2021

Cats & Marketing – What about it?

ASO

On one of our latest morning syncs, we got interrupted by the two new cats that one of our team members adopted. Two kittens running around the computer fighting each other with their tiny little white paws, we were all sharing this “awwwwwe” face together, yes it was special. We started to raise questions like, […]

Adjust 26 April 2021

What Makes A Good User Acquisition (UA) Strategy: Adjust Guest Post

ASO Media Buying Mobile Marketing

This is a guest post from Adjust, mobile attribution, analytics and fraud prevention company. A well-rounded user acquisition (UA) strategy is vital for apps aiming to grow their user base. If you don’t have a strategy, you’re left to guess what’s effective — and will miss out on swathes of opportunities to optimize, convert […]

Team Moburst 20 April 2021

How To Create An Explainer Video

ASO Creative

The world of marketing videos is vast, with tens of different types such as informational videos, launch videos, product demos and explainer videos. In this blog we’ll cover everything you need to know about explainer videos specifically, from our top tips to a step-by-step guide and much more. Whether you’re a global company with […]

Team Moburst 08 October 2020

What is iOS 14’s New App Clips Feature?

ASO Industry News Mobile Marketing

Apple’s App Store is a heavily saturated marketplace, offering millions of apps at your fingertips. How do you decide which app to download next? Do you even have enough storage on your phone to download more apps? It’s safe to say it’s a competitive world out there, so anything new to leverage is a […]

Team Moburst 07 September 2020

Apple Delays IDFA Changes and Google’s Response to the Planned Updates

ASO Industry News Media Buying

Apple’s iOS 14 IDFA Updates Delayed In a win for developers, this week’s hot mobile marketing news is Apple’s announcement regarding the delay of its iOS 14 privacy measures that were set to be implemented this month. The changes sent waves of panic across the industry as they would essentially kill the IDFA, which […]

Matan Offer 19 August 2020

New Google Play Console Update 2020

ASO Industry News

It’s not breaking news that Google Play Console has, for many years, been lacking in insights and usability for developers and app marketers. But, it seems like prayers have finally been answered – GPC has had an update! About time, right? Every page on GPC has had an update, aimed at making it more […]

Lior Eldan 15 July 2020

What are Apple Search Ads?

ASO Media Buying Mobile Marketing

First published on March 9th, 2017. One of the best mobile marketing channels, Apple Search Ads, can provide an average app conversion rate of about 50%. Its high conversion rate, higher than its main competitors Facebook Ads and Google Ads, comes from the fact that over 65% of all app downloads are organic with high […]

Nadav Pesti 06 July 2020

How App Deep Linking Helps You Improve Your Conversions

ASO Mobile Marketing

Deep linking. Doesn’t sound like much by name, does it? Well, we can assure you that it’s certainly a name worth knowing in the mobile marketing world. App deep linking is growing in importance because it benefits both app marketers and users alike. It removes friction from, and therefore optimizes, the user journey. This makes […]

Madeline Gershom 02 July 2020

iOS 14 Updates: What it means for ASO & Organic Mobile Growth

ASO Industry News

Apple is releasing the new iOS 14 in September. We’ve analyzed its new feature to see how it will affect ASO & overall organic traffic acquisition.

Ian Griggs 27 June 2020

Moburst’s WWDC 2020 & iOS 14 Roundup

ASO Industry News

WDCC 2020 is in the books and it should come as no surprise that iOS 14 and its impacts on ASO are no doubt at the top of our list.

Madeline Gershom 14 June 2020

Why ASA and ASO Should Be Friends

ASO Media Buying Mobile Marketing

App Store Optimization: The Moburst Way At Moburst, each month we perform a meticulous evaluation for all of our clients’ app store performances, optimizing & updating signature elements to ensure maximum organic app visibility & installs. This analysis, amongst other things, includes an interpretation of the trends we are seeing. Based on the given data, […]

Madeline Gershom 18 May 2020

How to Perform Your Own ASO Audit

ASO Mobile Marketing

Our expert tips based on proven techniques and analysis will have you well on your way to an efficient and effective ASO strategy in no time.

Matan Offer 04 April 2020

AppStore chooses for us which screenshots it displays in organic results!

ASO Industry News Mobile Marketing

On a recent ASO review we made for one of our clients, we came across an interesting phenomenon: in iOS search page, when searching for a branded keyword, the first organic listing showed screenshots 4, 5 & 6 instead of 1, 2 & 3. This is how it looks: Confusing? No, no. It’s quite […]

Team Moburst 12 March 2020

Apple Updates its App Store Review Guidelines, Aimed at Improving User Experience

ASO Industry News

On 4th March 2020, Apple informed developers of their new App Store Review Guidelines. The most notable changes will impact: Replies to reviews Spam Push notifications Sign in with Apple Data collection and storage Mobile device management Although these changes seem minimal, they can have a big impact. What does this all mean? Responses to […]

Matan Offer 16 February 2020

No AppStoreConnect Bug (iOS 13) Is Going to Stop Us

ASO Industry News

A bug that’s been sowing havoc among the ASO community and mobile marketing agencies for the past six months has been fixed. The bug caused some aspects of app analytics on App Store Connect to be distorted. Specifically, compromised Search Impressions made it quite difficult for ASO professionals to measure app performance and the […]

Matan Offer 08 December 2019

Best Metadata Practices Following Google Play Store Update

ASO

If your app store ranking has been failing you lately it’s probably due to a Google app store update announced recently. The update has affected certain apps more than others, mostly depending on the subject matter of the app as well as on metadata formatting issues. Along with a few other amendments, the Developer […]

Madeline Gershom 14 October 2019

Getting The Most Out Of Mobile App Analytics

ASO CRO & Analytics Mobile Marketing

One of the most powerful tools available to anyone in the world of mobile apps is mobile app analytics. You can get real-time stats on almost any metric you can think of, and use them to optimize and improve, as your app conquers the charts – and the world! There’s also a danger lurking […]

Madeline Gershom 27 September 2019

How To Launch An App

App Development ASO Mobile Marketing

The app economy is booming. Apps have become an integral part of billions of people’s lives, whether it be Uber or Whatsapp, games or fitness platforms. Apps generate $101 billion dollars in revenue annually, and this has been growing at over 20%. Your app deserves to be up there with the best of them. The […]

Madeline Gershom 25 September 2019

5 Ways iOS 13 Will Impact ASO

ASO

September is typically the month of iOS release and this year, iOS 13 was released on September 19th. Many users were waiting rather impatiently for new and trendy features like the customized emoji (memojis) and new Siri. Others are eager for the promise of stronger privacy and faster performance. For app developers and marketing managers, […]

Lior Eldan 24 September 2019

Google Play Store’s Fresh New Look – September 2019

ASO

Updated February 25, 2020 With billions of active users searching Google’s Play Store each month, Google continues to enhance the overall app discovery experience. Each time the technology giant modifies the Play Store more than just users are affected by the changes. It’s important for app developers and ASO managers to stay on top […]

Madeline Gershom 01 September 2019

Google Reporting Error

ASO

“Starting 25th July 2019, a majority of traffic from other acquisition channels has been incorrectly classified as ‘Play Store (organic)’. We are working to resolve this issue.” This error has affected the data for July for some of our clients. There is a drastic surge in data for organic store listing visitors and first-time installers […]

Madeline Gershom 30 August 2019

Content assets for the new GP Tags

ASO

In August Google introduced different updates to their Play Store that provides a clean look and an overall better user experience. Amongst these new features is one that is crucial for ASO purposes: the addition of tags. Google listed over 150 global tags and now allows developers to use up to 5 tags for app […]

Lior Eldan 05 August 2019

Top App Metrics – Which KPIs should you Track?

ASO Mobile Marketing

Digital marketing has one extreme advantage over old media – everything is trackable! By tracking your app metrics, you can have a better understanding of how your marketing campaigns are performing, how your app interacts with users and where your revenue is coming from. Defining a set of app KPIs and constantly analyzing the data […]

Team Moburst 20 July 2019

Get The Best Results With The Right Creative Agency

ASO Creative Mobile Marketing

The right creative agency can give you the most incredible mobile creative solutions. Experience performance you never thought possible, as the mobile creative agency helps you craft eye-popping and jaw-dropping campaigns that wow users. The right creative partner will turbo-charge your most important metrics while positioning your brand for long-term success. As a premium creative […]

Gilad Bechar 11 July 2019

Managing App Store Ratings and Reviews

ASO Mobile Marketing

Mobile app store reviews and ratings in different app stores are great assets when it comes to the algorithms that prioritize your app’s ranking and discoverability. In today’s competitive marketplace, apps need to stand out amongst the competition. If there’s an app similar to yours with higher ratings or better app reviews, potential users are […]

Shany Hai 13 May 2019

App Store Videos: Find Your Inspiration

ASO Creative Mobile Marketing

There are few things that capture a user’s attention better than an awesome video. You can be scrolling through a social media page or the app store when suddenly an incredible video catches your eye and makes you stop and take notice. We’ll look at different app store videos to help inspire you and give […]

Shany Hai 10 April 2019

App Store Success: Learning From The Best | Health & Fitness Category

ASO Mobile Marketing

In this series, we take a look at leading apps in various App Store categories, investigate factors leading to their success, and unpack their creative strategies to gain real-world learnings. Our last post looked at the Games Category within Google Play. In this post, we’ll be checking out the “Health & Fitness” category in Apple’s […]

Shany Hai 24 March 2019

Take Your App Store Video To The Next Level

ASO Creative Mobile Marketing

With millions of apps in both the app stores and only a few seconds to sell your app to potential users, it’s critical to maximize every tool at your disposal. One of the most important tools is your app store video. In this post, we’ll give you some tips, tricks, and pointers to make sure you […]

Shany Hai 12 March 2019

App Store Success: Learning From The Best | Games Category

ASO Mobile Marketing

In this series, we’ll take a look at some of the leading apps out there, and what they’re doing right (and wrong!). We’ll unpack their creative strategies and look at real-world learnings when it comes to App Store success. In this particular post, we’re going Android, taking a look at the Google Play Store. Specifically, […]

Gilad Bechar 08 February 2019

How To Focus On The Right Events Through The User’s Journey

ASO

Understanding the user journey, and focusing on the right events over the course of that journey, is one of the most important exercises for anyone in the world of mobile to perform. Of course, that journey will differ from platform to platform, campaign to campaign, and even from user to user. Instead of throwing up […]

Lior Eldan 31 January 2019

The Current State of App Discoverability

ASO

The mobile app landscape in 2019 is filled with challenges and opportunities. Some of the biggest challenges include standing out among the over 4 million apps in the App stores, competing with the big brands, and being discovered. On the other side of these challenges, however, lie tremendous opportunities for app success in 2019. We’ll […]

Ohad Galitz 10 January 2019

Search Ads and ASO

ASO Media Buying Mobile Marketing

Previously, we’ve mentioned how Search Ads and ASO have become so important, particularly regarding their effects on organic ranking and growth. We’ll look into this in more detail, to see how you can best maximize the opportunities that search ads provide. In this post we’ll focus on Apple’s App Store Search Ads. Apple Search Ads: […]

Jessica Abbadia 25 December 2018

3 Critical Tests to Run Before Launching a New App

ASO Mobile Marketing

Launching a new app is exciting. You’ve spent months dreaming up a concept, planning and developing the app, and the time has finally come to share it with the world. Or is it? Putting an app on the app stores is a lot like handing in a final thesis in college. You spend tons of […]

Jessica Abbadia 04 December 2018

The Importance of Good Creatives Within Your App Page

ASO Creative Mobile Marketing

An ad with a breathtaking picture arrests our attention a whole lot more than one with tons of well-written copy. Sure, titles, descriptions and other elements of your page are super important. But it’s your creatives – both individually, and how they “pull together” for overall look and feel – that are your best opportunity […]

Jessica Abbadia 08 November 2018

ASO Testing Strategy for the App Store

ASO Mobile Marketing

As both Apple’s App Store and the Google Play Store have grown, it has become increasingly important to stand out, and ensure you are doing everything within your power to maximize your opportunities when it comes to these stores. A huge element of this is testing. Testing is what ensures that you’re constantly improving. It’s […]

Lior Eldan 21 October 2018

ASO and the New Google Play Store

ASO Mobile Marketing

Back in April 2018, Moburst was one of the first to post about the significant changes within the Google Play Store, and important developments for mobile marketers to be aware of. Of course, the biggest change was that the Feature Graphics banner was removed. This eliminated a key method that was used to catch user’s […]

Team Moburst 29 August 2018

Marketing for Mobile: iPhone X vs Other Devices

ASO Mobile Marketing

With over 40m units sold, Apple’s iPhone X has become the benchmark for smartphones. Its popularity has shown no signs of slowing down, which for brands and mobile marketers means that designing for the iPhone X is critical in order to achieve their marketing objectives. What Makes the iPhone X Different The iPhone X features […]

Gilad Bechar 11 April 2018

Google Play Just Changed EVERYTHING

ASO Industry News Mobile Marketing

At first we thought it’s an April Fools joke, but it turns out it’s really happening – Google is seemingly removing the feature graphic from their Play Store! And it doesn’t end there; multiple changes occured on the Play Store without any warning. Changes that will completely transform the way we present apps on […]

Jessica Abbadia 02 April 2018

Google Play Store’s Analytics

ASO Mobile Marketing

Just when we thought life is good and everything is calm, Google came and shook our (ASO) world. A new feature was launched, which allows (at long last) to gain a unique visibility into how users actually search for your app on Google Play. Let’s back up for a minute and understand what’s happening here. […]

Gilad Bechar 14 November 2017

Can Brand Identity and ASO Coexist?

ASO Mobile Marketing

Branding vs ASO: Mobile Performance Review A critical goal for any company wanting to penetrate the mobile market is downloads. Whether it’s a utilities app, gaming, or scheduling, the end goal is to see download numbers climb and stay there. ASO (App Store Optimization) is the secret to achieving those numbers, by helping the app […]

Lior Eldan 11 July 2017

iOS 11 Update Implications on ASO

ASO

Apple’s latest platform update (iOS 11) is bringing some major changes to the iTunes App Store, and they are bound to have a significant impact on how publishers optimize app store metadata for better discoverability and conversion rates. As the update rolls out, publishers should take a proactive approach, and adjust their app search optimization […]

Jessica Abbadia 02 April 2017

App Marketing: How to Perform Mobile App Competitor Research

ASO Mobile Marketing

“Know your enemy” is a popular saying for a good reason. Even though your competitors are not exactly enemies, it’s important to know and understand the apps competing for the attention of the people you want to join your user base. Before you start investing in professional app tracking services, here are a few things you […]

Jessica Abbadia 01 March 2017

Checklist: What to Expect from Your App Store Optimization Company

ASO Mobile Marketing

So you’ve decided to entrust your app store optimization efforts in the hands of a company or agency. This is a wise decision for many reasons. In most cases, the main reason is that you need to focus on your core business, rather than on learning the art of app store optimization. There’s no shortage […]

Jessica Abbadia 07 February 2017

The Differences in ASO Between Apple iTunes and Google Play – Part 2

ASO Mobile Marketing

Optimizing the basic component of your app presence in the app store is something all app publishers must do. But the ASO process isn’t just about researching keywords and A/B testing graphic components. To truly shine above the competition, you must have a deeper understanding of how the app stores work “under the hood”. Discovery […]

Jessica Abbadia 30 January 2017

The Differences in ASO Between Apple iTunes and Google Play – Part 1

ASO Mobile Marketing

Optimizing your app store presence is a crucial component of your overall app marketing strategy. One of the aspects of ASO that is often ignored is the difference between the Apple iTunes app store and Google Play. Paying attention to these differences can help you reach more potential users on both platforms. In this two-part […]

Jessica Abbadia 15 December 2016

How to be Listed in The App Store Search

ASO

When you’re listed in the app store, it showcases your app to the world. There are two types of app store searches: 1. Users can browse the app store looking for new apps. 2. Users can search for your app via name, keywords or developers name. Regardless of the route, app store searches play a […]

Jessica Abbadia 08 December 2016

App Icon Considerations for ASO Success

ASO Mobile Marketing

Updated January 2020 Choosing an app icon is an important and significant part of creating the perfect app. It provides content and aesthetics and should communicate your app’s purpose within seconds. It is the most recognizable aspect of your app and is the face of your brand. It’s what users first see when they browse […]

Jessica Abbadia 24 November 2016

How to Choose an App Name?

ASO Mobile Marketing

One of the most common questions asked when building an app is – how to choose an app name? Should it be catchy? Meaningful? Search engine optimized? Does it really matter? Yes, it does! After your icon, the app name is the first thing users see when searching the app store. Your app name should […]

Jessica Abbadia 14 November 2016

What is ASO or App Store Optimization? ‍♀️

ASO

App Store Optimization, also known as ASO, is the process of optimizing an app for the app store. Pretty self-explanatory, isn’t it? ASO is a new and technical marketing technique, really similar to SEO. It can help increase the organic downloads and ranking of an app. Of course, this will lead to higher revenue for […]

The Absurd State of Mobile App Marketing

Gilad Bechar 19 October 2016

The Absurd State of Mobile App Marketing

ASO Mobile Marketing

Building a great app is not enough for success in mobile, despite what many claim. Aggressive promotion with install ads is not the key either. There are many hurdles to overcome on the way to the top of the download charts, and some mistakes along the way are more common than others. This specific one […]

Jessica Abbadia 02 September 2016

Apple Plans To “Clean up” App Store, Changes App Naming Guidelines

ASO Industry News Mobile Marketing

In an email sent to developers yesterday (Sept. 1st) Apple announced its intention to remove old and broken apps from the app store, as well as shorten the length of the app name field from 255 characters to 50. Rotten Apples in The Store According to Apple’s developer support, as of September 7th, the […]

Lior Eldan 07 April 2016

The Optimization Station: Topps

ASO Mobile Marketing

Welcome to our first ASO app review. We believe this is the best medium to learn how to do ASO for your app. In this series we are going to thoroughly analyze many popular apps utilizing (or not utilizing) ASO the right way. The first app we are featuring is a Major League Baseball digital […]

Why Use Mobile Marketing to Build a User Base for Your App

Gilad Bechar 23 March 2016

Why Use Mobile Marketing to Build a User Base for Your App?

ASO Mobile Marketing

Why Use Mobile Marketing If You Want to Expand Your User Base? We’ve Got All the Reasons for You If you’re about to launch an app, or have already launched, and all you hear is “crickets crickets”, you’re in the right place. In this post I’ll discuss how app founders can jumpstart their product and […]

Lior Eldan 20 February 2016

Are You Guilty of These 5 ASO Crimes?

ASO

There are many valid ASO methods that can increase your visibility in the app stores. As you know by now, many of these strategies and techniques take time, patience, and a tremendous amount of knowledge. Over the past few years we have seen many startups and brands try to “hack” the app store and execute […]

The Super Bowl Is No Longer the Touchdown of Advertising

Gilad Bechar 14 February 2016

The Super Bowl Is No Longer the Touchdown of Advertising, Long Live Mobile Advertising

ASO Media Buying Mobile Marketing

Last year, the largest televised event of the year hit a record of 114.4 viewers. And naturally, brands with unlimited budgets that are seeking for tremendous exposure, turn to the Super Bowl for advertising year after year. Ads by major companies such as GoDaddy, Budweiser, and Carl’s Junior have been able to leave their mark […]

App Optimization: How To Create A Perfectly Refined Product

Gilad Bechar 10 February 2016

App Optimization: How To Create A Perfectly Refined Product

ASO Mobile Marketing

The traits and characteristics of entrepreneurs have been argued endlessly, but one thing remains certain: they’re big dreamers. They detect problems, think-up-a-storm about creative solutions, and are fearless in their execution. But what happens when ideas run too wild? Some entrepreneurs need another, more restrained mind to balance them out and create a perfectly […]

Q & A with the founder and CEO of Mobile Action, Aykut Karaalioglu

Team Moburst 13 January 2016

Q & A with the founder and CEO of Mobile Action, Aykut Karaalioglu

ASO Mobile Marketing

We always preach that working with the right ASO tool is key in boosting your app store discoverability. We sat down with Aykut Karaalioglu, founder and CEO of Mobile Action, one of the leading ASO tools out there, to ask him some pressing questions concerning mobile professionals these days. Let’s get started! Mr. Karaalioglu, […]

Lior Eldan 09 June 2015

Why App Store Video Previews Can Be Bad for Mobile Marketing

ASO Creative Mobile Marketing

This post was originally published on VentureBeat. When Apple first released iOS 8 back in September, the mobile world was quick to embrace its new features. One of the most exciting changes for app marketers was the ability to demonstrate their app through a video preview. For many app marketers, particularly in the […]

Gilad Bechar 13 May 2015

Fresh Apples: 5 Tips for Uploading a New App Version to the App Store

ASO Mobile Marketing Product Marketing

This post was originally published on VentureBeat. A mobile app is never really ready. In the tech world, no news is bad news and a mobile product must always evolve and improve. For that reason and others, Apple encourages iOS developers to update their apps regularly. And yet, despite it being a mandatory part […]

Lior Eldan 19 March 2015

13 Steps to Perfecting Your App Store Optimization

ASO Mobile Marketing

This post was originally published on The Next Web. When it comes to ASO, there are two types of people: one will admit to not having a clue what that is, and the other will tell you that it’s basically like SEO, only for Appstores. While the latter is partially true (not […]

Lior Eldan 31 December 2014

5 New Year’s Resolutions For App Developers

ASO Mobile Marketing Product Marketing

This post was originally published on AdWeek. This New Year is expected to bring many new and exciting prospects for mobile. But while there’s definitely a lot to look forward to, there’s no better time to look back and reflect on all the things we could have done a little better. For app developers, […]

Gilad Bechar 15 December 2014

Is Your App Christmas-Ready?

ASO Mobile Marketing Product Marketing

It’s that time of the year, folks. By now, we assume that just like everyone else, you’re already super busy getting ready for the holidays. The crazy shopping season is upon us and every statistic points in one direction – it’s about to be crazier than ever. The wave of launches that washed over […]

Gilad Bechar 25 November 2014

How to Bend Apple’s Video Preview Rules and Live to Tell the Tale

ASO Creative Mobile Marketing Product Marketing

This post was originally published on VentureBeat. Among the many new and exciting features brought to us by iOS 8, app developers and marketers were especially enthusiastic about the possibility of presenting potential users with a video preview of their app. The 15-30-seconds-long trailer can demonstrate the wonders of your product in the […]

Gilad Bechar 02 November 2014

What’s the Name of That App Again? Naming Your App for Success

ASO Mobile Marketing

This post was originally published on Fourth Source . Choosing the right name for your awesome app is much like picking a name for any product – be it an energy drink or housing project. However, unlike physical products, the names of digital products like apps and websites influence the product discoverability in […]

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