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Strategy

Mobile Marketing Strategy

Achieve your goals with a high-impact strategy

Work with the worldwide leaders in mobile marketing strategy, as we develop your winning approach just like we’ve done for the biggest names in the world. Our team prides itself on being able to look at your specific app, goals, KPIs, and future vision – and present a mobile strategy that is built to triumph.
I Want To Grow

Driven by in-depth insights

From cutting-edge trends to the most effective media types, your mobile strategy will be informed by hard data that will be used to ensure your campaign succeeds.

Mobile expertise to succeed consistently

We’re confident in what we do and our ability to deliver. While working with fast-scaling startups or boosting growth for Fortune 100 companies, our clients keep coming back because we deliver.

A personalized approach

We apply our expertise to deliver a tailor-made approach to your mobile strategy. We create a completely customized solution, from the ground up, based on your KPIs and the earned / paid tactics that will work best.

Embrace creativity

We’re known for thinking out of the box and utilizing creative thinking to deliver what’s needed to get your app to the top of the best-performers list. Creativity is not just about the app graphic or text – it infuses our whole approach and is what allows us to promise you better results for less.

Cross-departmental strength

When it comes to your mobile strategy, we involve specialists from each department to collaboratively ensure best practice solutions across your strategy foundations. This includes experts from the Strategy team, Design, Media, and others.

Let’s Talk

Growing together is so much faster!

What is mobile marketing strategy?
Mobile strategy covers the entire strategic process:

Market validation
Business plan
App design
Marketing strategy
Alpha phase
Beta phase
App launch
KPI optimization
Achieving the optimal results

We help you define and measure the right KPIs for every aspect of your campaign. We constantly measure progress against these agreed KPIs, always looking for ways to optimize and bring you even better results.

Case Studies

We helped skyrocket Upside’s organic rankings while slashing cost per download by nearly 20% and saving over $16 million in media savings.
In the fiercely competitive cashback and couponing apps niche, Upside sought out Moburst for a mission to enhance its brand visibility and increase organic downloads for their app, Cashback Chronicles.
women in shopping mall using upside app
+20% Decrease in Cost Per Install (CPI)
Moburst helped decrease cost per subscription by over 75%!
Abide contracted Moburst to run a media campaign focused on driving an increase in subscriptions at a high ROI and reducing their cost per subscription by 70% to ensure a positive ROI for the client.
+75% Increase in ROI!
Reduced CPI, CPR and CPA by more than 85%!
Moburst and Shopkick have proven that even in the most unsettling times, it is still possible to overachieve in mobile performance.
+87% Decrease in Cost Per Install (CPI)
Samsung approached us to promote their Galaxy App Store.
Learn how we helped Samsung achieve astronomical success including a campaign that took home an international award!
+1400% Growth from downloads to social
We exceeded the campaign goals by 98%!
Learn how Moburst helped Say launch with tens of thousands of active users in just 3 months!
+60% Savings in cost per install
Optimizing for app store discoverability across 10 different languages
Optimizing an app for discoverability across ten different languages is hardly an easy task. However, with the help of Moburst localization and ASO efforts, Uber was able to achieve higher indexing for extremely competitive keywords and phrases on a global scale.
+27% Growth in Organic Downloads in Just 90 Days!
X166 More Organic Traffic
An ongoing process of app store optimization and hyper-targeted user acquisition tactics has contributed to a constant flow of installs by quality users.
+70% CPI decrease
Being one of the world’s largest websites doesn’t necessarily guarantee mobile success
Discover how we were able to assist Reddit in gaining more app exposure, particularly with conversion optimization and highly competitive keywords and phrases.
+90% Organic Growth in Under A Year!
Scaling Gett’s user acquisition while maintaining a low CPI and improving user quality
Gett became a household name in its targeted cities and was able to attract users who completed the registration process, verified their personal details, and booked a cab.
+50% Increase in KPIs in target locales
Get your app into the Top 10!
Moburst helped Calm optimize their app store presence components and app ranking mechanism to achieve maximum visibility in category rankings and search results
+36% Uplift in Organic Installs
Acquire paying users!
By employing a hyper-targeted user acquisition strategy, Pink Park experienced a 20% surge in monthly ROI
+20% Increase in monthly ROI
View the power of ASO
Discover how we established a high-value keyword base to enable Reflect.ly’s growth and succeeded in lowering in-app event costs–all within just two months.
+40% Decrease in down funnel conversion costs
$5 Million in ASO Value Recognized!
The Discovery Network sought our assistance in promoting their portfolio of name-brand apps. We delivered a higher conversion ratio at the lowest cost per download.
+27% Organic Download Growth in Just 90 Days!
Enhancing keyword performance
Boosting app discoverability and install rates through vigorous optimization of app store page components
+60% increase in daily organic download volume
The campaign that reached a positive ROI in just a few months!
Vodio’s daily download volume increased by 560%
+560% Increase in app download volume
Characterizing, targeting, and acquiring revenue-generating users
More than 100 highly targeted, personalized ads were used to acquire users who would not only install the app, but also complete the registration process and use the app to pay for parking
+50% Decrease in targeted cost per acquisitions (CPAs)
The mobile media campaign that yielded 10 times ROI!
Within a short period of time, Fattal’s app reached the number one position for the competitive keyword “Travel” and secured the third spot in Apple’s list of top free apps
+1000% Increase in ROI
Learn what a media burst is!
Pfizer’s new app has taken over the App Store through a strategic 48-hour media burst, leveraging Facebook, Google, and additional mobile ad networks
+%
An app-free mobile campaign that delivered 15 times ROI
The positive social buzz turned Menta into the go-to convenience brand for young drivers
+1500% Return on campaign investment
Become a leader in your field
Moburst has managed to bring gameit to a #1 ranking for a line of significant keywords and phrases in its field
+391% Increase in daily download volumes
A 430% increase in retention rates
Innovative features added a new line of monetization options for the app
+430% Increase in user retention
Approve your conversion rate!
Top-to-bottom app store discoverability optimization process and A/B testing for organic install rate growth
+57% Rise in Conversion Rates
Staggering increase in conversion rates!
Within less than a month, the gap between installs and active users reduced dramatically
+366% Growth in conversion rates

FAQs

A mobile marketing strategy is a coordinated plan for reaching and engaging customers on their smartphones and tablets through channels like mobile apps, SMS, push notifications, in-app ads, social media, and mobile-optimized websites. The goal is to deliver the right message to the right user at the right moment, wherever they happen to be.

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